SMRTR TechFeb 18, 2025Daily.dev

Amazon scraps its TikTok-style Inspire feed

SMRTR summary

Amazon has discontinued Inspire, its TikTok-style feed of shoppable photos and videos launched in 2022. The feature allowed users to browse product content in various categories, with direct purchase options. Amazon cited alignment with customer priorities as the reason for removal. The company continues to offer other product discovery features and is exploring social media integrations to enhance the shopping experience.

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