Alexa+ is a smarter, more conversational AI version of Amazon's digital assistant

Amazon is unveiling Alexa+, a next-generation digital assistant powered by generative AI. The new model features improved natural language processing, mood detection, and contextual awareness. Alexa+ can understand complex requests, integrate with various services, and perform tasks like making reservations or booking rides. The assistant will be included with Amazon Prime or available separately for $20 per month, with early access beginning next month for users with compatible Echo Show devices.