Adobe and Disney are teaming up to design the next generation of theme park rides with Foundry AI

Disney Imagineering is partnering with Adobe to use its Firefly Foundry AI platform to design future theme parks, hotels, and attractions. The custom AI, trained on Disney's own characters and franchises, converts hand-drawn sketches into concept art and 3D models while keeping human creativity central to the process. The deal is a significant win for Adobe, which faces growing investor doubts about its future in an AI-driven market.