SMRTR Science & EngineeringFeb 19, 2026Ars Technica

Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube

SMRTR summary

The $399 Rubik's WOWCube reinvents the classic puzzle with screens, processors, and multiple games, but reduces it to a simpler 2×2 grid instead of the traditional 3×3 format. While the high-tech features add versatility and make solving easier for beginners, the device suffers from unreliable controls, battery limitations, and complexity that undermines the original cube's elegant simplicity.

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