SMRTR AISep 16, 2025The Verge

YouTube is adding AI into more parts of content creation

SMRTR summary

YouTube launched new AI tools for creators, including Ask Studio, an AI chatbot that answers analytics questions and suggests content improvements. They also added thumbnail and title A/B testing to optimize performance. These tools shift YouTube from a platform where creators guessed what worked to one that directly guides content strategy, potentially benefiting both creators and YouTube's watch time metrics.

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