xAI launches Grok Imagine 1.0 with 10-second 720p video generation

Elon Musk's xAI launched Grok Imagine 1.0, enabling users to generate 10-second videos at 720p resolution with improved audio quality. Users have created 1.245 billion videos in the past 30 days and are combining clips to produce longer films with consistent characters. Despite enhanced prompt following and visual quality, challenges remain with lip syncing and the tool's ability to generate inappropriate content that has drawn European Commission scrutiny.