Women and AI: Rashida Musa on How African Women Can Rewrite the Rules of AI

Rashida Musa, CEO of rAIma, argues that African women are uniquely positioned to succeed in the AI economy as traditional search and business models undergo disruption. With AI now appearing in 79% of Google searches and handling 40% of customer service interactions, this represents a reset where nobody has a head start, allowing African entrepreneurs to compete on equal footing. She outlined three accessible AI-enabled business categories and emphasized that African women's historic skills in building resilient, community-based businesses are precisely what the AI economy demands.