SMRTR AIApr 30, 2026BBC News

Will AI lead to more accurate opinion polls?

SMRTR summary

AI-powered polling companies like France's Naratis are transforming opinion research by replacing slow, expensive human interviews with conversational AI that's claimed to be 10 times faster, 10 times cheaper, and 90% as accurate. However, concerns about AI "hallucinations," synthetic data reliability, and public trust mean human oversight remains essential.

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