Will Ad Agencies Survive The AI Era? Baidu And Meta Say No
SMRTR summary
A Chinese tech entrepreneur and cohost generated $7 million in sales during a 6-hour livestream using AI-generated digital twins instead of appearing in person. This successful event highlights a growing trend of AI replacing humans in advertising and marketing. Meta plans to fully automate ad creation and deployment by 2026, potentially disrupting traditional advertising agencies and creative roles.
SMRTR provides this summary for quick context. The original article belongs to Forbes.
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