Who Controls Checkout? Price.com Pushes AI From Recommendation to Execution
SMRTR summary
Price.com launched "Buy with AI," enabling an artificial intelligence agent to search products, apply discounts, and complete purchases across the internet without consumers visiting merchant websites. This shift moves control from traditional retailer storefronts to AI intermediaries that decide what gets bought and where, prompting payment networks like Visa and platforms like Amazon to embed themselves within these agent layers to maintain influence over transaction flows.
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