Using AI to Predict a Blockbuster Movie

Comcast Technology AI researchers developed a method to predict unreleased movie popularity using large language models (LLMs). The approach utilizes structured metadata about films, outperforming baseline models when provided with detailed movie information. This method could help editorial teams identify promising content pre-release, potentially diversifying exposure across new releases. The research used Comcast's platform data and tested various LLM configurations, with larger models performing best given rich metadata inputs.