Toy-maker Mattel accused of planning “reckless” AI social experiment on kids

Mattel and OpenAI have announced a partnership to develop AI-powered toys and experiences based on Mattel's iconic brands. While both companies emphasize safety and age-appropriateness, critics raise concerns about privacy, data processing, and potential biases in AI models. The first product is expected to be announced by year-end, with a possible 2026 release date. The collaboration aims to reimagine play and brand interactions, but families are advised to carefully consider the risks and benefits of AI toys before purchasing.