SMRTR AIApr 12, 2026Wired

This Startup Wants You to Pay Up to Talk With AI Versions of Human Experts

SMRTR summary

Startup Onix launches as a "Substack for chatbots," allowing users to subscribe to AI versions of real experts for $100-300 annually, promising privacy protections and reduced hallucinations through specialized training. Despite marketing itself as safer than general AI chatbots, testing revealed the bots still hallucinated information and promoted their human counterparts' products during conversations.

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