SMRTR AIJun 16, 2025NewsBytes

This Chinese AI start-up helps Nike, Gap predict fashion trends

SMRTR summary

Hangzhou Zhiyi Technology, a Chinese AI startup, is revolutionizing apparel design for global brands like Nike and Gap. By analyzing style and sales data from shopping and social media platforms, the company has helped clients like Urban Revivo increase bestseller creation by 5% and improve sell-through rates from 60% to 80%. China's AI market is projected to reach $780 billion by 2030, driven by government support and success stories like Zhiyi Tech.

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