The uproar over Vogue’s AI-generated ad isn’t just about fashion
SMRTR summary
The Guess ad featuring an AI model in Vogue has ignited debate about AI's impact on fashion. Brands view AI models as cost-effective for content creation, while real-life models, especially in e-commerce, fear job loss. Critics worry about the impact on diverse models, with some calling AI-generated diversity "robot cultural appropriation." Industry experts are split, with some seeing AI models as inevitable for efficiency, while others argue human authenticity remains irreplaceable, particularly for luxury brands.
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