The uproar over Vogue’s AI-generated ad isn’t just about fashion

The Guess ad featuring an AI model in Vogue has ignited debate about AI's impact on fashion. Brands view AI models as cost-effective for content creation, while real-life models, especially in e-commerce, fear job loss. Critics worry about the impact on diverse models, with some calling AI-generated diversity "robot cultural appropriation." Industry experts are split, with some seeing AI models as inevitable for efficiency, while others argue human authenticity remains irreplaceable, particularly for luxury brands.