SMRTR AIMay 5, 2025Daily.dev

Pinterest’s AI will help you find the ‘right words’ to search for fashion

SMRTR summary

Pinterest is launching AI-powered visual search for women's fashion accessories. The tool uses a "Visual Language Model" to describe styles and "vibes" of image Pins. Users can view detailed descriptions of colors, fits, and aesthetics, and refine searches by requesting changes. This feature facilitates easier discovery and shopping for specific fashion items. It's available in the US, Canada, and UK, with plans for expansion to other categories and countries.

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