SMRTR AIAug 31, 2025Hacker News

No clicks, no content: The unsustainable future of AI search

SMRTR summary

AI search tools like ChatGPT and Google's AI responses are diverting traffic from websites by providing information directly in search results. This creates a destructive cycle where businesses and publishers have less incentive to create quality content, even though AI systems depend on this content for training. The symbiotic relationship between search engines, content creators, and users is breaking down, threatening the sustainability of the internet's information ecosystem.

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