New York’s new law forces advertisers to say when they’re using AI avatars
SMRTR summary
New York Governor Kathy Hochul signed groundbreaking legislation requiring advertisers to clearly disclose when they use AI-generated avatars in advertisements, marking the first law of its kind in the United States. The bill mandates "conspicuous" notices when synthetic avatars don't represent real people, with violations resulting in $1,000 fines for first offenses and $5,000 for repeat instances. A companion law requires consent from heirs before using deceased individuals' likenesses commercially.
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