SMRTR AIDec 18, 2025TechSpot

Most CEOs are ready to spend even more on AI in 2026 despite no clear path to ROI

SMRTR summary

Despite fewer than half of current AI projects delivering returns, 68 percent of CEOs plan to increase AI spending in 2026, with mixed results across departments and widespread uncertainty about when investments will pay off. While AI adoption succeeds in marketing and customer service, high-risk areas like security and legal remain challenging, leaving executives bullish on spending but unclear on profitability timelines.

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