Mistral bets on ‘build-your-own AI’ as it takes on OpenAI, Anthropic in the enterprise

French AI startup Mistral launched Mistral Forge, a platform enabling enterprises to build custom AI models trained from scratch on their own data rather than using internet-trained models. This strategic move targets the enterprise market where Mistral is tracking toward $1 billion in annual recurring revenue, differentiating itself from consumer-focused rivals OpenAI and Anthropic.