‘It's like magic and everything just works’: We spoke to Adobe’s AI maestro to find out what’s new with Firefly and how it levels up creativity for all

Adobe has unveiled major upgrades to its Firefly AI image and video generator, including new models, third-party integrations, and Firefly Boards for collaboration. The enhancements aim to make AI tools more accessible and powerful for creative professionals, allowing for easier ideation, creation, and production of content across Adobe's software suite.