Is ChatGPT Helping Or Hurting Amazon And Walmart? They Disagree
SMRTR summary
ChatGPT is driving significant traffic to retailers, with Walmart receiving 20% of its referral traffic from the AI chatbot while Amazon gets less than 3%. Amazon blocks AI chatbots from scraping its site to protect its $50 billion advertising business, while Walmart welcomes AI traffic to boost online sales.
SMRTR provides this summary for quick context. The original article belongs to Forbes.
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