SMRTR AIJun 26, 2025TechRadar

Intel set to transfer marketing jobs to an AI which could ironically be running on Intel processors

SMRTR summary

Intel is outsourcing marketing roles to Accenture and AI as part of CEO Lip-Bu Tan's plan to overhaul operations and cut costs. The transition will result in significant team restructuring and potential layoffs, with affected employees notified by July 11. Intel aims to streamline decision-making and improve responsiveness to customer needs. This move comes as Intel struggles to regain market share in PCs, data centers, and AI chips, with sales dropping by about one-third in recent years.

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