SMRTR AIDec 22, 2025ZDNet

I tried Amazon's new AI assistant, and I'm never shopping without it again

SMRTR summary

Amazon's AI assistant Rufus helps shoppers find products, compare options, discover deals, and track deliveries through natural language conversations on the website and mobile apps. The tool successfully handled complex holiday shopping tasks like finding themed gifts, comparing product categories, setting price alerts, and providing personalized recommendations based on recipient preferences and budgets.

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