Google's AI Mode is getting more links for you not to click on
SMRTR summary
Google's AI Mode search is evolving to display more website links, with embedded links and carousels becoming more prominent features. Despite publisher concerns about traffic drops, Google maintains AI Overviews isn't reducing overall web traffic, contradicting a Pew Research Center report showing users "very rarely" click on AI summary links. Google is also expanding its Web Guide experiment to organize "useful" links, though it hasn't defined its criteria for usefulness.
SMRTR provides this summary for quick context. The original article belongs to ZDNet.
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