Google’s AI try-on imagines your feet in new shoes

Google's artificial intelligence can now slip virtual shoes onto your feet without ever seeing them. The tech giant has expanded its AI-powered "try on" feature to footwear, letting shoppers see how different shoes might look on their bodies while browsing Google Shopping from home.

The process requires only a full-length photo of yourself. Google's AI then digitally swaps whatever shoes you're wearing for the pair you're considering, whether transforming white sneakers into black heels or switching sandals for boots. No foot photos required.

This shoe feature builds on Google's clothing try-on technology, which launched for shirts, pants, and dresses earlier this year. The company first tested the apparel feature in May before rolling it out across the US in July.

The expansion comes as retailers increasingly turn to AI to bridge the gap between online and in-store shopping experiences. Google is now bringing its virtual try-on technology to Australia, Canada, and Japan in the coming weeks, giving international shoppers the same digital fitting room capabilities that have been available to US users.