SMRTR AINov 23, 2025Engadget

Google is testing ads in AI Mode

SMRTR summary

Google is now testing sponsored ads within its AI Mode search results, where advertisements appear at the bottom of Gemini-powered responses labeled as "sponsored" but otherwise look like regular chatbot-generated links. These tests have been running for several months as part of Google's push to monetize its AI search features, raising concerns about ads infiltrating AI assistants that users expect to provide unbiased help.

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