Google's AI-powered search now answers queries directly instead of linking to external sites, causing web traffic to drop nearly 40% by April 2026 and forcing publishers like Vox Media to sell properties.

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Google has transformed its search engine with AI, replacing traditional hyperlinks with chatbot-style answers that keep users inside Google rather than directing them to outside websites. Human web traffic dropped nearly 40% between mid-2025 and April 2026, forcing publishers like Vox Media to sell properties as their audiences dried up.

Google Is Building an A.I. Fence Around the Internet It Once Championed

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