SMRTR AISep 3, 2025Forbes

AI Is Destroying SEO. Rank Now Requires Answer Engine Optimization.

SMRTR summary

AI answer engines are transforming business visibility with a shift from keyword searches to natural language queries. This evolution demands Answer Engine Optimization (AEO), where companies must create comprehensive content addressing specific customer questions rather than simple keyword-focused blogs. With Google's search market share dropping below 90% and ChatGPT's search function growing 740% in a year, businesses have a 2-3 year window to establish authority through conversational, complete answers before the opportunity becomes significantly more competitive.

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