Gen Z’s Leading, AI Trending As The New ‘One-Stop’ Way To Shop Online
SMRTR summary
Forty percent of holiday shoppers plan to use AI tools this year, with Gen Z leading adoption of "one-stop-shopping" through platforms like ChatGPT that allow customers to discover, browse, and purchase products without visiting retailer websites. Major retailers including Walmart, Target, and Etsy have partnered with OpenAI to enable direct purchases within ChatGPT, potentially challenging traditional e-commerce giants like Amazon and Google.
SMRTR provides this summary for quick context. The original article belongs to Forbes.
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