SMRTR AIJan 19, 2026The Verge

Gamers love AI in game dev — they just don’t know it yet, says Razer’s CEO

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Razer CEO Min-Liang Tan believes gamers will embrace AI in game development despite current resistance, defending the company's controversial Project Ava—an AI companion featuring an anime hologram powered by Elon Musk's Grok. While acknowledging concerns around Grok's deepfake capabilities and potential relationship risks with AI companions, Tan argues that AI will ultimately enhance gaming experiences and help creators produce better art rather than replace human creativity. The company is taking $20 reservations for Ava while gathering feedback before potential release.

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