Every Business Is Becoming An AI Company. Here's How To Do It Right

Artificial intelligence is reshaping American business, but not always with the expected results. A University of Chicago study found AI chatbots had no significant impact on earnings or work hours in any occupation. Despite this, over 63% of executives report using generative AI for text creation.

The disconnect between executive expectations and employee experiences is stark. Workers often find AI tools make teams less productive, spending more time reviewing AI-generated content and learning new systems than the time supposedly saved.

Experts suggest a nuanced approach. Reece Akhtar, CEO of Deeper Signals, recommends offering AI as an avenue for experimentation rather than just scaling operations. "The extent to which we can use AI to augment the curious, driven and collaborative tendencies of our teams, the more optimistic we can be about their ability to develop new, unimagined innovations," Akhtar notes.

For sustainable AI adoption, companies are advised to focus on creative tool use, maintain human connections, and invest in upskilling existing staff rather than relying solely on new hires.