SMRTR AIMay 7, 2025PYMNTS

Etsy’s ‘Algotorial Curation’ Blends Human Touch With AI Smarts

SMRTR summary

Etsy combines AI and human expertise to enhance product recommendations, using Google's Gemini model to expand collections, extract details, and generate content, resulting in improved SEO visits, sales conversions, and a more personalized shopping experience.

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