SMRTR AINov 11, 2025Daily.dev

ElevenLabs’ new AI marketplace lets brands use famous voices for ads

SMRTR summary

ElevenLabs launched an AI marketplace where companies can license famous voices for advertisements through official consent and compensation agreements. The platform connects brands with voice rights owners, formalizing licensing deals while using AI cloning technology to synthesize celebrity voices. Featuring 28 voices including Michael Caine, Mark Twain, and Thomas Edison, the marketplace addresses ethical concerns by ensuring permission and fair payment for AI-generated celebrity voices.

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