Could Apple create an AI search engine to rival Gemini and ChatGPT? Here's how it could succeed
SMRTR summary
Apple is reportedly developing an AI search engine that could function as an "answer engine" for general knowledge questions, with both a standalone app and backend infrastructure to power Siri, Spotlight, and Safari. This strategic move comes as more users turn to AI search engines instead of traditional links, with Apple potentially leveraging its ecosystem integration advantage while reducing reliance on Google amid antitrust challenges.
SMRTR provides this summary for quick context. The original article belongs to ZDNet.
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