Companies from Amazon to Meesho are racing to figure out AI-powered shopping as AI reshapes ecommerce

Ecommerce discovery has traditionally relied on keywords and search rankings, but AI chatbots like ChatGPT, Perplexity, and Google Gemini are now directly advising consumers on purchases without users visiting marketplace apps. This shift is forcing major online retailers including Amazon, Flipkart, and Meesho to fundamentally rethink their product visibility strategies to ensure they appear in AI-powered shopping recommendations, representing a significant transformation in how ecommerce operates.