SMRTR AIFeb 9, 2026TechCrunch

ChatGPT rolls out ads

SMRTR summary

OpenAI began testing ads for ChatGPT's free and low-cost subscription users while keeping premium subscribers ad-free, sparking criticism from rival Anthropic through Super Bowl commercials that mocked AI advertising integration. The company promises ads won't influence ChatGPT's responses and will remain separate from conversations, but faces skepticism from users who previously resisted similar advertising attempts.

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