SMRTR AISep 29, 2025ZDNet

ChatGPT can buy stuff for you now - forever changing online shopping

SMRTR summary

ChatGPT now allows users to purchase products directly within conversations through a new Instant Checkout feature. When users ask shopping questions, ChatGPT displays relevant products from across the web, and for supported items, buyers can tap a "Buy" button to complete their purchase after confirming payment and shipping details. The feature is currently available to all US ChatGPT users for single-item purchases, with merchants paying a small transaction fee while the service remains free for consumers. This transforms ChatGPT into a personal shopping agent and represents a significant shift in AI-powered online shopping.

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