ChatGPT And AI Chatbots Will Reshape Shopping. Here’s Why Almost No One Is Ready
SMRTR summary
AI chatbots are rapidly transforming shopping as usage explodes, with ChatGPT reaching 87 million U.S. users since its 2022 launch. Currently only 2-9% of ChatGPT searches are shopping-related, but historical trends suggest this will grow dramatically, especially among younger consumers who dominate the platform's user base. Despite this imminent shift, most retailers remain unprepared, focusing on operational AI applications rather than developing strategies to capture consumers using chatbots for purchase decisions.
SMRTR provides this summary for quick context. The original article belongs to Forbes.
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