Can the creator economy stay afloat in a flood of AI slop?
SMRTR summary
Popular YouTubers like MrBeast are diversifying beyond ad revenue into profitable product lines, as his media company loses money while his food products earn hundreds of millions. Meanwhile, AI video tools like ByteDance's Seedance 2.0 threaten to flood platforms with artificial content, forcing creators to compete for authenticity in an increasingly saturated landscape.
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