Brands using AI-generated influencers to promote products on social media
SMRTR summary
Brands are secretly using AI-generated influencers to fake authentic customer experiences on social media, with one industry insider claiming 40-60% of big brand content is AI-made. There are currently no rules requiring disclosure, though the EU's AI Act will mandate labeling starting in August 2026, leaving UK consumers unprotected.
SMRTR provides this summary for quick context. The original article belongs to Reddit.
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