SMRTR AIJan 15, 2026The Verge

Apple lost the AI race — now the real challenge starts

SMRTR summary

Despite Apple Intelligence's botched rollout and embarrassing delays, Apple maintained strong iPhone sales and market leadership throughout 2024-2025. Now partnering with Google's Gemini to finally power a smarter Siri, Apple faces the real challenge of creating compelling AI products without controlling the underlying technology.

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