Amazon now lets you design custom merch using AI
SMRTR summary
Forget rummaging through generic designs online. Amazon just made it possible for anyone to dream up a custom T-shirt, hoodie, or tumbler and have it shipped to their door, no design skills required.
The company's new AI-powered feature, built into its Shopping app via Alexa, lets users type a prompt and instantly generate merchandise through Amazon's print-on-demand service. Think T-shirts for a family reunion, a water bottle with your dog's face, or a personalized gift conjured from a few words.
Amazon handles production and Prime shipping. Users pay only for the products themselves.
The move puts AI-designed merchandise squarely inside one of the world's largest shopping platforms, raising the stakes for smaller competitors like Redbubble and Fourthwall, which have long served creators and organizations in this space.
Artists whose work trained those AI models may find less to celebrate here. For now, the feature is available only in the U.S.
SMRTR provides this summary for quick context. The original article belongs to TechCrunch.
Read the original article