Amazon calls on AI once again with its new ‘Help Me Decide’ shopping tool
SMRTR summary
Amazon launched "Help Me Decide," an AI shopping tool that analyzes users' browsing history and preferences to recommend products when they've been indecisively browsing without purchasing. The tool appears after extended browsing sessions and provides personalized recommendations with explanations, targeting shoppers who need help choosing between similar products to increase sales.
SMRTR provides this summary for quick context. The original article belongs to Engadget.
Read the original article