AI Visual Search Apps Target Social Media Style of ‘See-Now-Buy-Now’

AI-powered clothing recognition technology is advancing rapidly, with startup Aesthetic joining established players like Google Lens and Pinterest. These tools allow users to identify and purchase clothing items seen on social media, potentially revolutionizing influencer marketing and online shopping. Aesthetic claims 90% accuracy in identifying garments across major brands, while recent funding for companies like Miros aims to tackle the $2 trillion product loss problem due to poor text-based searches.