AI Takes the Wheel at Europe’s Biggest Carmakers
SMRTR summary
Europe's top automakers — BMW, Mercedes-Benz, and Audi — are aggressively embedding AI across factories, supply chains, and vehicles to stay competitive against U.S. and Chinese rivals. BMW launched a $300 million investment fund targeting AI startups, while Mercedes-Benz partnered with Liquid AI to bring on-device intelligence to its cars by 2026. These moves signal that AI is becoming the core operating system of modern automotive manufacturing.
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