SMRTR AIJul 4, 2025Forbes

AI-Powered Barbies. The Family Nightmares That Come True

SMRTR summary

Mattel and OpenAI are partnering to create AI-powered toys, including conversational Barbie dolls. This collaboration raises serious concerns about children's privacy, emotional development, and data security. Previous smart toy failures like CloudPets and My Friend Cayla highlight the potential risks of AI toys collecting and storing sensitive information about children.

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