AI Just Made Retail’s Long Tail Pay Off
SMRTR summary
AI-powered search is reshaping retail discovery by helping shoppers find niche products instead of just popular ones. Shopify reported that 75% of AI-driven purchases came from outside its top 100 product categories, with AI-referred traffic tripling year over year. This threatens the traditional retail media model built on human browsing behavior, pushing retailers to prioritize structured product data and availability over paid search placements and visual promotions.
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