Adobe launches a foundry service that builds custom generative AI models for enteprises

Adobe launched AI Foundry, a service that builds custom generative AI models for businesses using their own branding and intellectual property. The service fine-tunes Adobe's Firefly AI models to create personalized text, images, video, and 3D content that maintains each company's unique brand identity. Since 2023, enterprises have used Firefly models to create over 25 billion assets, with the new custom approach enabling brands to efficiently adapt campaigns across different seasons, languages, and formats.