Zest launches a restaurant discovery app powered by where people actually eat

Zest is a new restaurant discovery app that uses real credit card transaction data, pulled securely through Plaid, to recommend places based on where people actually eat — not just where they claim to. Unlike apps that rely on wishlists or social posturing, Zest surfaces hidden gems and regular spots based on spending frequency. Backed by $1.8 million in pre-seed funding, the app has already attracted over 100,000 visits since launching publicly.